Media relations are all about building strong relationships with writers, producers, reporters and editors who cover you and your sector. In fact, as former journalists, we know exactly how it all works and who we need to engage with to get the right results for our education and technology clients. Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats and proactively seizing opportunities to boost reputation.